The New York Times reported something this week that, as if local TV news wasn’t bad enough already, it’s found new depths. And in this case, a worrying trend that started in Vegas isn’t staying there.
Sure, John Cameron Swayze smoked a cigarette as he delivered the news on air back in the 1950s. But he did it on the Camel News Caravan. The sponsorship was overt, not some subliminal, slimy product placement on local TV. Kelly McBride of the Poynter Institute, a non-profit journalism training center, told the Sun that product placement in a newsroom “represents the ‘slippage’ of news into advertisement, a descent into a dark world where conglomerate companies control coverage.” Of course, the station in question is owned by Fox, which on a national level, has its own agena.